Thursday, June 12, 2008

Vauxhall Insignia to take on Mondeo and premium rivals

After two posts about redesigning cars to save on costs and lower prices, I think it's time we talk about a new design aimed towards luxury. Vauxhall recently published pictures of the interior of the Insignia, the car to replace the Vectra, and they look impressive.

The Insignia is an attempt to overtake the Ford Mondeo as the favourite family car and challenge more luxurious opponents, such as Audi A4. Vauxhall's unique design language spreads into the cabin of the Insignia, bringing new levels of luxury, style and quality. The dashboard's top-pad wraps around from the instrument panel to the door, creating a unique wing-shape and embracing the occupants. Ambient lighting radiates a warm, luxurious aura. Much emphasis has also been put into the development of the seats, which set the highest standards in ergonomics, comfort and safety.

"The Insignia is one of our most ambitious projects to date, and we will be revealing the full extent of our technological progress when the car is officially launched at the British International Motor Show in London on July 22," says Andy Gilson, Marketing Director, General Motors.


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