Despite tight economic conditions, new-car sales continue to rise. More vehicles were driven off the forecourt than the previous months in January, an 11% increase on 2012. This is the eleventh consecutive rise in monthly sales. There are a number of reasons this is happening.
It’s cheaper (sometimes)
It can actually be cheaper to buy new if you’re paying through a finance scheme. Auto Express recently compared the prices of new and used versions of the same vehicle, and found that with cheaper and mid-range models such as the Ford Focus and Volkswagen Scirocco, customers saved up to £3,200 with a new car. Combined with increased warranties and better insurance deals, it’s no wonder 70 per cent of new cars are now bought this way.
Technology
"Some motorists are looking to the new car market to take advantage of the latest technologies that offer enhanced fuel efficiency and lower running costs," a spokesperson for the Society of Motor Manufacturers and Traders told the Guardian. "Very little movement in the housing market may have also shifted focus to new car replacement."
New-car smell
There aren’t any figures relating to the number of people who buy a new car for its unique scent. But the new-car smell is certainly a factor in the emotional appeal of buying a new car. Getting a whiff of that leathery freshness signifies success, security and freedom.
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