The Toyota Prius is a car which created its own category, its own market and people refer to it like Blanco for correcting fluids or Post-it for sticky notes. Success came upon introduction because of its eco friendly characteristics. It wasn’t though, until it was embraced by Hollywood A-listers such as Brad Pitt and Cameron Diaz though, that it became a status symbol for green-conscious celebrities around the globe.
Movie stars may have given very early the bright example to the public but British MPs are still considering whether or not is appropriate to replace the existing government car fleet with green hybrids such as the Prius. News sometimes come in with a twist of irony, as this debate emerges just days after motorists are “bludgeoned” with new taxes.
Although under Whitehall suggestions all ministerial cars should reduce their CO2 emissions below 130gr/km by summer, John Hutton, Business Secretary opposed the move. His argument focuses on the vital need to be seen in a British vehicle, this way supporting domestic manufacturers. Quick question Johnnie boy, the last I recall is Jaguar being Ford’s subsidiary mate. Isn’t that business related, Mr. Business Secretary?
2 comments:
Hola:
Tengan un afectuoso saludo desde Concepción, Chile.
Atentamente,
Luis Roco C.
Kiosco Salo Concepción
It might be a bit strange in the beginning but what happened to lead by example..
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