Wednesday, March 26, 2008

Ford sells Jaguar and Land Rover to Tata, India

Tata is the biggest business group in India, actually it is a multinational conglomerate with interests in various sectors like automotives, communication, power and steel. Tata already runs the former British steel company Corus and recently laid eyes in two other British iconic companies Land Rover and Jaguar.

The Indian giant approached Ford, which owned the two English car manufacturers, few months ago and they have been in negotiations ever since. The final outcome is that the ownership of the two famous companies is to pass to Tata in a deal valued around £1 billion. I am not sure what first impressions this deal will make to motorists and funs of the two companies but the good news are the acquisition will actually safeguard around 16,000 jobs whereas most likely the deal will include a commitment from the Indian company to maintain the style and image of Land Rover and Jaguar.

Tata has nothing further to prove, its mere size does the talking and the fact that it is a fifth generation family owned company which continues to grow its revenues. Personally, I believe that by maintaining Jaguar’s and Land Rover’s personas while improving the small yet so important details, the two car manufacturers can exceed expectations. And you never know, maybe they will manage finally to face their German rivals.


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