Friday, August 31, 2012

Mazda CX-7 Discontinued

Since its launch to the UK in 2007, the CX-7 has sold between 800 and 1000 units a year. This month, Mazda has announced the removal of the luxury SUV from their model range. A senior spokesperson from Mazda put the axe due to “the new CX-5 doing well, and the big CX-9 remaining in the relevant markets such as USA and Russia”.

The CX-7s first offering on UK shores was a 2.3-litre petrol engine version. Two years later, Mazda began rolling out the diesel engine version in a much anticipated move. While considered a comfortable SUV, the CX-7 never sold in large numbers. The units it has been selling year-on-year were anticipated, but dwindling numbers in recent times have led Mazda to cancelling the production of the car.

The Mazda CX-5 has been a hot seller since its release in 2012. While the Mazda 2 is still by far the company’s most popular model, Mazda have asserted the CX-5 has a vital place in the company’s future global success. This is most likely due to the range being fitted with Mazda’s new SkyActiv drivetrains, which are more fuel-efficient and cleaner while also being cheaper to produce.

Mazda fully expect the new CX-5 to overtake the CX-7 in terms of sales, after a shake-up of its entire line-up so that the SkyActiv technology can be introduced across all of their models.


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