Thursday, January 24, 2008

A perfect match of the old and new luxury

Audi is emerging new marketing plans due to the new style of luxury evolving that is distinct to the traditional luxury grounded in Europe.

Quoting Scott Keogh, Audi's US marketing chief, new luxury style, that has a West Coast sensibility, is characterized by a more casual attitude and spirit. Besides, what we also see right now in the luxury world is a good chance those two things come together.

Holding the traditional European values of quality coupled with the new-age values of the West Coast such as design and innovation will bring to life a new trend that will help Audi to stand apart from its competitors.

Audi is also preparing a new 60-sec TV commercial taking its theme from the famous movie ''The Godfather'' addressing this way the old and new power.

We are looking forward...


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